Are they saying anything?

Joe public will tend to have a very subtle buzz just after listening to a politician speak about some issue. Why? Because he was appealed to on an emotional level that didn’t require him to think.

Listen carefully next time a politician has something to say, it will smell of roses of course but you might notice in almost all instances it has no substance whatsoever. There is never any outline of details or specifics.

You can actually decode every speech into somthing similar to the following.

This is good so we are going to do this because its better. Better things are what we want to be happy so we are going to do this to make things better which is good. This is bad so we are going to do this and that will be good.

And Joe public thinks yea why not, but was anything actually said? what do you now know that you didn’t before.

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